Maybe permanently.
"While membership in groups will always matter, the authenticity of the individual will finally reassert itself as the atomic unit from which any credible and useful social network emerges." - The One True Authentic and Only Indisputably Original and Unequivocally Exclusive and Pansophically Tautological IdentityMan (tm){sm}(R)[pat. pending]
While I'm still skeptical of corporate motives, it could very well be that Web 3.0 will become known -- at least in part -- as The Identity Web. Stage one: Widespread denial (2001-2005). Stage two: Social Networking (2005-2007); Stage three: Stand alone Identity Aggregation sites (2007-2008). Stage four: Concede that we were right all along (2008-2009). At the final stage, all the big search engines will be forced by both popular appeal and the marketplace to allow you to finally control your own identity. Yeah, yeah, yeah, the numbers are *very* rough generalizations. No social or technology trends develop in such discrete units of time and I'm only referring to the current dispensation.
Surely, if you think you're an "online community and identity" veteran, you'd need to have some IDEA of how long StumbleUpon has been around.
These luminaries pretty much INVENTED "The Social Web" that we know today, as early as 2001. Yeah, that's how long some Very Smart People have been paying attention to this social networking stuff; despite a few rowdy newcomers who seem to think that they somehow invented community and identity over the last 2 or 3 years. Word: you didn't invent jack and you don't own jack.
In fact, Usenet was actually one of the earliest global "Social Networks." Even prior to that, some fairly smart people participated (and helped build)
Fidonet and various
BBS Communities that were absolutely the genetic origins of today's Social Networking. Sorry, but your "new and hip causes" are just not all that new, nor all that hip. Berkeley 1972? Now,
that was hip AND new.
Which leads to the reason that this post may be one of the last for this ole blog. I began voicing this particular issue in 2001 and picked up tracking various OIM related items here in early 2006, partly as a way to just play around with an evolving Blogger platform (no, the original paid blogger founders never did pay up on the "free pyras" promised to me as a paying customer, but that's another story).
At this point, my original insights about OIM have all be thoroughly validated and the marketplace is responding; however haltingly. If these efforts continue (as I expect they will) I can now see a fairly clear path to resolution. A sufficient number of Smart People have finally either Paid Attention or reached a similar conclusion about the urgency and primacy of OIM, based on the data; and entrepreneurial solutions are beginning to proliferate in sufficient numbers to be solidly self-sustaining.
The current trend of Aggregation of "social networking" sites will continue to form a solid foundation for individuals to get a handle on what I've referred to as OIM. Bright young people are already realizing, by way of the practical, hands-on exercise of aggregating their "friends" information from various sites and services, that they are consolidating and polishing a lasting Online Identity for THEMSELVES.
Finally, people are already realizing, "Oh! This was as much about ME as all my friends!" Granted, for some, it was about THEM, all along; but for many, the social networking craze was about The Group more than the individual. This focus will likely change dramatically over the next 18 months or so, even if the change is not widely heralded as newsworthy in empire ink. While membership in groups will always matter, the authenticity of the individual will finally re-assert itself as the atomic unit upon which any credible and useful social network is built.
Which means that anonymity's days may be numbered in this current frenzy to proclaim ME, ME, ME, I OWN, I OWN, I OWN; and with the exodus of anonymity, a loss of loyal cognitive dissonance and freedom of expression at the fringes could give rise to the golem that bites back.
This too is the same as it ever was. The more significant the social trend or policy, the more significant the potential for unanticipated blow back. So, while OIM has been of concern to me for the past 6 or 7 years, there are vastly bigger issues facing all of us, just beyond the horizon, and I must begin turning my attention in new directions.
Presently, I feel that I have given sufficient energy to the case for OIM and leave it to others to hold onto The Cause as it declines into increasing obviousness. If OIM is essentially incorporated into all the major search engines (either by internal development, acquisition, or market-mandated indexing preferences) by 2008 or 2010, I will consider my energies invested from 2001 to date, well spent.
Labels: oim