While UAC principles were judged “insufficiently innovative” for Knight News, apparently others don’t share that assessment; namely, some little insignificant groups like Adsense and YouTube are now serving overlay ads in embedded YouTube partner videos:

The ad revenue is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content.

Inevitably, the WAY revenue is divided will make the difference for success or failure. If platforms GIVE THE REVENUE TO THE CONTENT THAT GRABS THE EYEBALLS, and take a SMALL SLICE of trillions of eyeballs for the conduits and platforms; then everyone can participate in a way that rightly distributes behavioral incentives. If the platforms and conduits play greedy in some kind of 50/50 or 33/33/33 game, there will not be sufficient incentive for Users At The Edge — WHERE ALL VALUE IS CREATED AND ASCRIBED and the entire thing will FAIL.

FAIL.

If and when it fails to produce because you have the distributions wrong, it will be a Failure of Your Implementation, not a failure of the principles that you thought you could pseudo co-opt to fake out the VC’s a little longer. Just as long as we’re clear in advance.

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