Proudly prostrate in obeisance to the mighty Jobe Jedi brand masters. Marketing has always been about activating aspirations; today, we have fantastically entertaining new ways to foster addictive engagement between consumers and brands. Thanks to Fadi for this fantastic find.
As tweeted earlier one current interest is in taking this approach into Real-time location aware services + Checkin + Legacy Viral + Alternate Reality Gaming.
Now, if only we can get Sony + Gowalla + (maybe) Google Buzz on board in time for an absolutely addictive Comic-Con campaign I'd like to launch by July 21. If we can't have fun rockin' out summer sales, why bother, right?
That gives us just two months to knock it out of the park. With the right Scrum Team, we can definitely do it; but every participant will need to be at the top of their game, or it just won't happen. I'll give it one more week for meme gestation, after that, the fuse probably gets too short for this one.
We'll see!