Clipped from socialcapital.wordpress.comInternet showing you what they think you want, not what you needUnlike in the past, this is not “opt in” cyberbalkanization but automatic. And since it happens behind-the-scenes, you can’t know what you’re not seeing. One’s search of Tunisia on Google might not even tell you about the political uprising if you haven’t expressed interest in politics in the past. Eric Schmidt of Google said “It will be very hard for people to watch or consume something that has not in some sense been tailored for them.”Pariser notes that we all have internal battles between our aspirational selves (who want greater diversity) and our current selves (who often want something easy to consume). In most of our lives or Netflix queues we continually play out these battles with sometimes our aspirational selves winning out. These filter bubbles edit out our aspirational selves when we need a mix of vegetables and dessert. Pariser believes that the algorithmic gatekeepers need to show us things that are not only junk food but also things that are challenging, important and uncomfortable and present competing points of view. We need Internet ethics in the way that journalistic ethics were introduced in 1915 with transparency and a sense of civic responsibility and room for user control.Read more at socialcapital.wordpress.com
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Posted to silverton.amplify.com
Not just Ethical, but Aspirational Enabling Synthetic Salience
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