Meet Mark "Motorola".
He's totally On Our Side, providing the most accurate and authoritative status update possible.
Why not help him out instead of haranguing him? Peace, yo.
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Posted to michael.silverton.palo-alto.ca.us
Android 2.1 and Droid: Accurate and Authoritative Status Update
- Tags:
- social media
- droid
- motorola
- brands
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Posted to google.com
Add Chat and Drag & Drop Sharing to Your Site With Meebo Bar
http://feedproxy.google.com/~r/Mashable/~3/52cbnFoUIHQ/
We know that some of you have been eyeing the special Meebo features we launched earlier this year on Mashable with envy. Who doesn’t want to add Meebo Chat, drag and drop content sharing, and extra analytics to their site? Today, Meebo is handing out an early Christmas present — Meebo Bar — and gifting all those extra special features to anyone that wants them on their own sites.
The beta version of Meebo Bar comes jam-packed with goodies you can customize to spruce up your site, encourage sharing and enable visitor-to-visitor instant messaging. The Meebo Bar even comes with access to a site dashboard that includes tracking share data by clicks, type and intention.
As you can tell from our site, the Meebo Bar sits at the bottom of the page. You can select which buttons and widgets you want to appear to enable extra items like Twitter Search, Digg and Stumbleupon buttons or buttons that show a quick view of your Facebook (Fan Page), Flickr, YouTube and Lala accounts. Of course, full Meebo Chat functionality is also baked right into the bar as well.
Drag-and-drop content sharing is also pretty nifty, so just as on Mashable, your readers can grab images and videos and drag them to share with their friends on Twitter, Facebook, Yahoo or via e-mail and IM. Perhaps the best part is the ease of installation. Meebo will walk you through the process, and for self-hosted WordPress blogs, it’s as simple as installing a plug-in, picking your buttons from the Meebo Bar dashboard and customizing them in WordPress if you so choose. For unsupported blog platforms, you can add pre-generated snippets of HTML to your site’s code. This is a welcome development for publishers everywhere, as the Meebo Bar offers a free and simple way to keep your site visitors more engaged. Reviews: Digg, Facebook, Flickr, Mashable, Meebo, StumbleUpon, Twitter, WordPress, YouTube Tags: meebo, meebo bar, social media
- Tags:
- social media
- News
- meebo
- meebo bar
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Posted to google.com
3 Must Have Google Reader Clients For The iPhone
http://feedproxy.google.com/~r/Corvida/~3/_9d7WZh4-sQ/
The life of a workshifter just isn’t complete without a mobile RSS reader. However, I find most RSS Readers for the iPhone slow when it come to Google Reader synchronization. Either that or they’re buggy. I’ve been using the Google Reader web app up until a week ago. Here are 3 Google Reader mobile clients that are changing the RSS mobile client space and help you kicking your RSS’ butt! Reeder
Reeder carries on the visual simplicity of the iPhone experience and brings the best of Google Reader’s features in play such as share, note, star, and mark for later. After a recent update, the app now supports sharing to InstaPaper, ReaderItLater, Email, and Delicious. Not to mention synchronization with Google Reader feeds is blazing fast! Reeder was able to handle heavy media content without any problems. It even has the most nifty and quick web app guide in the help section. Reeder is well worth your $1.99 change from coffee. MobileRss
From the team behind Twitbird Twitter client for the iphone, comes MobileRss, an iPhone Google Reader client that packs an impressive punch! MobileRss features some premium features for the steal price tag of $3.99. The list is pretty extensive: RSS Views
Shared Items Starred Items Notes People You Follow Comments
Social Sharing Features
Email (without leaving the app) Twitter Instapaper ReadItLater Add A Note
Additional Options
Unsubscribe and Delete Feeds Unshare Items Star An Item Open in Safari Save images to photo albums Recover screen to last usage
There’s also a free Ad-Supported version if you’d like to try before you buy. Newsie
The Newsie Google Reader client is a beautiful mobile RSS reader for the iPhone. With well designed features reminiscent of of the experience with Tweetie, Newsie focuses on making it easy for you to filter your news in a digestible format. Starring items for later reading automatically triggers the app to stored the article offline. Newsie also supports recovery of where you were last reading. The app finishes off with an time-saving toolbar to switch between shared items, starred items, notes, and your feeds. It helps to ensure you get back to those items you starred for later. What Would You Suggest? Do you have some of your own favorite mobile RSS readers? I’d love to hear what you’re using in the comments.
Are you reading RSS on your mobile phone? What RSS clients are you using and on what phone?
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Posted to michael.silverton.palo-alto.ca.us
Why your PR firm is going down the tubes…
Why your PR firm is going down the tubes as industries consolidate and communication channels proliferate: Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools. I’d be more than happy to take your money with the rest of the Traveling Wibury’s to explain all this in a physical conference room somewhere, but all my explaining won’t do a damn thing if your organization is still fixated on physical plant and presence as substitute for digital productivity, or if hierarchy and process trump individual empowerment within a culture of collaborative creativity. #JustSayin
- Tags:
- All Posts
- social media
- PR
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Posted to michael.silverton.palo-alto.ca.us
Pondering SEO++
http://michael.silverton.palo-alto.ca.us/packets/?p=1097
Reading this post from Activating WOM reminds me of listening to one of my SEO friends describe the challenges facing his business, not all that long ago. As I listened, realized that the initial SEO arms race is basically over. Everyone has a full stockpile of the exact same weapons from the last failed war. There is simply very little opportunity for meaningful marginal differentiation left between SEO providers. Yet, for some inexplicable reason, many of the same people who stand to gain most from the new social media arsenal, also seem to be largely ignoring some of the most refined new tools; or waiting for someone else to go first. Doesn’t that open the door wide open to gain an early mover advantage? “Yeah early,” you might think, “but isn’t it still too early?” That answer depends on where you want to position your company, brand, product, or service. There are already growing numbers of important benchmarks and Case Studies that bear out the effectiveness of word of mouth (WOM) methods that emerging super tools like PeopleBrowsr have instantiated. These tools are rolling out of production and into the active theater, right now. One representative example is the PepsiCo SXSW campaign that continues to evolve as Pepsico Zeitgeist. My very mention of these here is another testament to its ongoing success, because I personally get nothing, nada, Zilch from Zeitgeist! Yet, the brand just got more exposure. Moreover, if you wait until all these examples are all published in the HBR, McKinsey, or whatever, you’ll be far too late. Again. Why not strive to become that Featured Case Study, this time? Many brands — from the emerging local to the renewing global — will do just that by Activating WOM in 2009 and following suit in 2010. IMO, what Kevin and Jennifer are talking about is not just a trendy new way, but perhaps The Very Best Way to begin defining a more meaningful, practical, and personalized brand value differentiation; one that richly engages a target audience, right down to the core of individual customers. This would be a welcomed departure from recent decades of Death From Above, Business As Usual, during which, the very principles of brand differentiation have been largely hijacked by myopic, perspective-skewed supply-siders. Today’s sophisticated, would-be brand advocates and ambassadors see right through all that noise. Companies that seek to achieve brand loyalty through mass robotic SEO alone, should not be surprised with robotic results that include unenthusiastic, bar-coded, cookied, QR’d, numbered customers who only respond to the next brute force stimuli, come-on, or gimme-half-off gimmick. That’s far too labor intensive and costly to maintain over the long run. If brands want to win hearts and minds for decades at a time, to nurture and grow Legacy Grade brand loyalty, they have no choice but to win them over One At A Time; and the best way — nay, the only way — to do that is through Relationships that are built upon Authenticity and Trust. Toward that end, WOM has a long history of being the highest integrity, least obnoxious, and most reliable conduit for conveying those human values. Period. OTOH, learning how to create a sustainable, scalable WOM marketplace is not quite so straightforward. That’s where companies need all the help they can get. One drawback that I worry about is that if WOM devolves into a pure popularity contest that merely shifts existing resource skews around without enabling an ever more even flow model. I personally think that would utterly miss the mark. Thankfully, none of the credible business leaders exploring and exploiting such methods have ever said that such changes would be quick or easy; only that they would result in steady, sustainable growth of Longitudinal Brand Loyalty. Personally, I further suspect that the most innovative companies and brands will be those that demonstrate how to generously and proportionately allocate the direct financial benefits of this Conversation As Content across the entire value communication spectrum, including the social conveyers of those values themselves — from the most casual mentioner, to the most enthusiastic brand ambassador. These innovators will be numbered among the new banner brands of the post Great Recession economy, and services like Seesmic could have started to realize these disruptive revenue generating opportunities this long ago. Maybe Seesmic did listen to the community way back when (and even farther back) and we just haven’t seen the results, yet. I know that this is saying a mouthful and may be an attempt to compress too much into too small a space; I promise to try and do better to unpack in greater detail in a later post. In any event, these new business methods and models do eventually come full circle in a way that disrupts the old hardened categories and empowers new human capabilities by measured, pragmatic steps. We might also take some small comfort in the reminder that back in the day, people used to call a combination of slightly discomfiting cognitive dissonance and palpable possibility, the meandering, iterative path of progress. Onward!
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Posted to michael.silverton.palo-alto.ca.us
Nothing against Denmark
http://michael.silverton.palo-alto.ca.us/packets/?p=989
It’s just that my friend @renato71 is more likely to see Denmark from his lofty perch, across the North Sea. :-) [08:00] aardvark: Hi michael, I have an Extra Question that’s not related to your profile… I have a question about Denmark - can you help? (Type ’sure’, ‘pass’, or ‘busy’.)
[08:01] michael.silverton: pass [08:01] aardvark: OK, I’ll ask someone else. - Type ‘mute’ to stop getting questions about Denmark. - To change the kind of questions you receive, visit http://vark.com/a/sv73PaD.
[08:01] michael.silverton: mute [08:01] aardvark: No problem, I won’t send you any more questions labeled Denmark. -
Posted to michael.silverton.palo-alto.ca.us
HOWTO: Reduce Seesmic Blustering Blather
http://michael.silverton.palo-alto.ca.us/packets/?p=830
Nice presentation of a technique I’ve used myself. In fact I think I tossed a “speakers notes” feature into the request bin at Seesmic at some point. Might be nice to see some kind of AJAXy scratch pad people could use right inside the production space. I know, I know, it’s never enough for the ever-demanding users. The new interface is a great leap forward, Team Seesmic. Congratulations.
I only wish I could invest more time at the site, a 1.4x playback like Bloggingheads.TV would help, as would implementation of the renamed “Conversation As Content” monetization model that I originally proposed under the awkward and overly-literal user as content banner. The latter is not an alternative to present revenue plans, but would be a very innovative complement to existing ideas. In this case, I cannot even lead the horse to water, though; I can only see Horse over There and Water over Here and whistle and coax and encourage and hope that somehow the message gets through and we all get what we’re looking for in the end.
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